Developed, led and executed brand refreshes and new identities, from defining a brand’s personality and positioning through to logos, lock-ups, and the colour, typography and imagery system, with guidelines that keep it consistent across every touchpoint. Featured work includes on-set shoot support for Set for Life’s Monthly Cash, No Catch (in collaboration with Special Group), lock-ups created for Student Flights promotions, a new identity for Instant Scratch-Its’ Live the Life tickets, and branding for Jack Rabbit Swims.

Creative direction, ideation, logo & key visual development, channel rollout and finished art.